Co founded Vab Media a digital marketing startup agency in New York. I consult VC backed startup businesses with Internet marketing guidance. A known growth specialist, aiding companies with the expansion of their branding, visibility, and customer experiences online through a variety of strategies. I build and optimize many profitable websites, some of which hold first page rankings for major keywords in Google. I have experience with writing branded content for search. I also specialize in identifying and capturing profitable niches across a wide variety of subject matters. Generally helping companies 'ring the cash register' online. I lead our data-driven SEO team providing strategy, overseeing processes, providing training and testing the latest SEO strategies to improve conversion and revenue for all of our clients. I have been interviewed and quoted in the Wall Street Journal, ABC News, LA Times and Bloomberg BusinessWeek. A contributor to Entrepreneur Mag, The Next Web, Econsultancy, Tech.CoStartup Grind, and Google for Education. The relationship between keywords and search queries is the foundation of Adwords paid search marketing and organic SEO campaigns. Broad match is useful for bidding on long tail keyword phrases, while using exact match for your primary product or service may help you drive more targeted traffic. In Adwords your keywords are there to target users' search queries.
By using the different match types, you are given some control in terms of targeting logic or context of those keywords. You cannot have a proper PPC strategy without having a comprehensive understanding of match types and their role for different phrases. While these modified product name keyword phrases will have much smaller search volumes, they are easily attainable, yielding more traffic than ranking poorly for high volume terms. To determine the competitiveness of the phrase, the Moz Keyword Difficulty Tool is a great starting place. However you should also manually review the SERPs in your ecommerce keyword research process to better understand your competition and whether you will be able to rank. Bill is a content marketing and SEO expert with over 4 years experience working as a full-time consultant. He works specifically with businesses struggling to get the results they want from their blog and content marketing strategy. You can work with him to do the same for your brand here. Although search engines have gotten a lot more intelligent at determining a user's intent, they still rely heavily on keywords. The first step to crafting SEO-friendly content is to figure out what phrases your target audience is typing into Google. It's a safe bet that they aren't punching in technical jargon, buzzwords, or even your company name. This website prompts you to "discover what people are asking about…" by simply entering any given keyword based on the country you're targeting. AnswerThePublic then generates collections of questions, prepositions, comparisons, long-tail queries and related search terms based on your keyword. Responsive RV websites offer a better user experience that can maximize the usability of RV dealer websites viewed on desktop browsers and mobile devices. Find out how responsive RV website design helps your RV dealership connect with online RV buyers more effectively. We are industry leading providers of Responsive Websites, RV Website Management and RV Marketing services. Jazel offers design services for RV dealer websites, hosting services, and digital marketing. Our dealership websites include infinite search result pages and fast loading vehicle comparisons. RV websites automatically display vehicle incentives on inventory pages, plus auto feature highlights.
Jazel website designers have also included a search function with voice-command built into our auto dealership websites. As a first step, the Lift Division team met with Quality RV and discussed the company's business goals. After learning about the RV dealership's needs and the state of the industry in general, the Lift team began researching different aspects of searcher behavior for new and used RVs. There's a lot of talk about search engine optimization in marketing and PR circles these days. Many are employing traditional SEO techniques while others are using press releases to draw target audiences to specific websites. The single most important tactic in SEO is the use of correct keywords. To target your audience and determine the most relevant keywords to put into a press release, I've turned to PR Newswire distribution expert Scott Huegerich for advice. As you can see below, we are going after all types of keywords that could create a sales funnel to our client's site. We don't just go for "Insurance + State" keywords, we are going after everything his potential customers are searching for. As you can see, the sales funnel starts as soon as the customer has a question or problem. For example, as you can see below, this client's customers have searched for answers to their problems. A quick google search later and they find the post we created. This creates a ton of traffic for the client and a good amount of these searches actually turn into leads as well. In this day and age of online searches short tail keywords are very difficult to break into the rankings of. As discussed earlier it is almost impossible for small or even medium-sized businesses to rank among the big boys. Particularly, if you have a large PPC account, do not waste tons of time reading thru every query that triggered an ad.
Instead, look for negative words that are occurring often. You can create a negative keyword list in a shared library, if you find keywords that will never be useful to your company's branding or business goals. Simply add negative keywords to a list and exclude across all campaigns. Using negative keywords is an important component of a well rounded PPC marketing keyword strategy. You don't want to lose money by allowing your ads to get triggered by keywords that are not relevant to what your business is offering. By using them, you can increase profitability and control the flow of traffic. You will want to use the Adwords search term report or the Keyword planner to find important negative ones. "Google's keyword tool can routinely hide 50 percent or more of the keyword phrases. This will make your website's content valuable for users and customers. While both types of these keywords have their strengths and weaknesses, I suggest that you include both in your keyword strategy. Users often use them to search when they're further down the sales funnel and searching for something more specific—thus usually resulting in a higher click-through rate. The steps with the content gap analysis are the same – you just have to manually find your competitors rather than using a tool. Given the high search volumes, it's no wonder why everyone is trying to rank for short tail keywords, the reward is high. Competition for short tail keywords is highly competitive. When it comes to volume, short tail keyword is going to win long tail keyword every time. The shorter the keyword is, the higher the search volume. If you could rank for a short tail keyword, you're definitely going to get plenty of organic traffic. A long-tail keyword, however, is a little different compared to short tail keywords. Long tail words are phrases containing more than 3 words. They are definitely a lot more targeted and not as broad.
You may not bring in as much search traffic from long tail keywords but the traffic you do bring in is the kind you are looking for. Search for words or phrases related to your products or services. Our keyword research tool will help you find the keywords that are most relevant for your business. You can trace fluctuations too, and you can be automatically notified upon achieving ranking metrics in Google, Yahoo or Bing. It is a truly amazing search engine optimization tool and it is essential for affiliate and internet marketers, blog post owners, local area marketers, and online or local area merchants. Keywords are the words or phrases that people type into search to find information. The search engines will search its database to bring up the most relevant websites containing the keyword entered. The user then can look through the site results to find the information they need. Creating SEO-friendly content is both an art and a science. You need to match your target audience's interests yet also appeal to search engines. The key is to prioritize your content's structure and readability. Then, make sure that it's clean, properly coded, and easily skimmed. By following this process, you can attract more readers and boost your site's overall ranking. The Google Adwords team just announced they will be rolling changes to the DSA campaigns to improve the ad relevance on these queries. SEO services for RV repair shopcenters around on-page SEO. On-page SEO is the practice of optimizing each page of your website in order to rank higher in search results and earn more relevant traffic in search engines. We will also work on optimizing your meta tag titles and meta tag descriptions so that they successfully articulate what your business does. At this point, you should have a pretty decent list of keywords with a difficulty you're comfortable tackling and a search volume potential you'd be happy to capture. Now it's time to figure out what people actually want when they search for these terms and whether or not it fits in with your marketing and revenue goals.
Although the reactive strategies are tried and true, the most efficient way to minimize wasted ad spend is to proactively negate irrelevant queries before they start costing you money. To do this, you'll have to build some negative keyword lists. As you can imagine, these are simply lists of negatives based on irrelevant search queries that may otherwise match to your keywords. One last point about long tail keywords is the increased conversion rates. If you have people seeking out such specific things as discussed above, you will have a far easier time converting the traffic you generate. These conversion numbers are obviously going go vary depending on what it is you're selling and where, but the numbers point very strongly in favor of long tail keyword selection. Conduct Competitor Research– you can use software like SEMrush or Spyfu to look at what other competitors are bidding on and getting traffic from. There may be some words that you did not think of that you could include in your keyword list. You may also useGoogle Adwords auction insights reports, which lets you analyze and compare the performance of your competitors who are bidding on the same keyword auctions as you. You can use this information to make better budgeting and bidding decisions. You also can look at everything your competitor is doing online to see how they describe their products. Since we provide professional SEO services in India, we ensure that your website gets the desired online exposure from the target audience. We utilize ethical SEO practices to improve your website's rankings so that even if Google updates its algorithm, your search engine rankings remain the same. Now that you have a list of seed keywords, we're going to put these seed keywords into a keyword research tool. I've used most of the major keyword research tools out there and prefer SEMrush and use it on a daily basis. They have a huge keyword database, provide solid keyword data, and allow for large data exports at a reasonable price.
Other great tools that you can use for keyword research are ahrefs keyword research tool and moz keyword explorer. Since I use SEMrush most frequently, that is what I'll use through this post. Jaaxy is the only free keyword search tool and research platform that was developed by online marketers for affiliate marketers. One of the biggest time consumers of building a successful online business is finding keywords that will attract the attention of the search engines Google, Yahoo, and Bing. When I started creating websites for businesses, knowing how to get my website to gain the attention of the search engines was a mystery. I was told to pick a keyword and use it a lot in the content of my website pages. For example, people are now using terms like "near me" added to their search results to find local businesses that have the product or service they are searching for at that time. Without this key term in your content, you could be missing out on a lot of local businesses. Conduct topic research to see what people are searching for and how they're phrasing it. You can even use Google; search for your topic and check out the "Related Searches" section for key phrase ideas. There are many tools built specifically for SEO that will help you master keyword research like SEMrushandAdWords Keyword Planner. You will want to look for terms that don't fit your business model among the queries that you are targeting. You also want to look into the intent behind a search. Going from broad to exact gives you the control to better manage traffic for the high value keyword terms. You should consider sorting your exact/phrase keywords based on clicks, conversions and assisted conversion volume. As you expand your reach, you'll want to maximize your account's costs and performance. You can do this adding negative keywords and by also enabling bid automation for your broad match search terms.
You want to refine match types for the high value keyword search phrases. Try not to over-complicate managing your account, and possibly missing out on valuable traffic from broad match search terms. For most marketers and business owners Google Adwords accounts are driven by picking and bidding on keywords to target in ads. We focused on improving Google rankings by providing informative blog posts that added tremendous value to the target audience. The keyword-rich content focused on readability as well as organic rankings boost. Because FAQ rich snippets answer frequently asked questions, they can also inform your business or website as to what information your audience is searching for. This is super similar to using tools like Keywords Everywhere or AnswerThePublic to find questions and long-tail keywords. As part of our strategy for creating content for Chemo RV this year, I set out to research new keywords that they hadn't tried to rank for in previous years. Using the keyword research tools that I've recommended, I put together a new list of keywords to look at creating new content around. Searching like your users and looking at your website's content and intent is a great starting point before you start trying different keywords in keyword research tools. We researched the keywords for this industry to find that many people were searching for RV insurance specific to their state or RV class. For example, a lot of users search for "Washington RV Insurance" or "Class C RV Insurance". We found a huge opportunity with the keyword phrase "Best full time RV Insurance" and jumped on it. Write more in-depth blog posts to rank higher than competitors for similar blog topics. For example, if your competitor ranks for, "Top 10 Web Hosting Sites" blog post, you can create a post like, "Top 50 Web Hosting Sites" to outrank others. Google always give more exposure to high-quality content.
To ensure your content performs well, focus on in-depth solutions to people's problems and write it in a conversational manner so it's easy to understand. Take a look at some well-ranking publications to see the types of articles that do well and emulate their writing style. There's just one caveat… the search volume and KD you see in most keyword research tools are usually way off. KD in Ahrefs is solely based off the number of linking domains to the top results, which isn't a 100% accurate depiction of the true difficulty to rank for a keyword. Don't write a massive guide when people just want a quick answer and don't try to rank a blog post when people are looking to buy a product. Search intent is also important to know because it affects what content ranks on Google. You use a browser extension like this one to search websites in your niche for broken links. You can check resource pages for a double-whammy, or just check blog posts around your topic. Unless you used Ahrefs, you won't have keyword data for the phrases you picked. You need to determine keyword difficulty, search volume and buyer intent to know which keywords to use. On top of knowing how your customers search online, we perform competition research to see the top keywords, pages and backlinks that drive traffic. This knowledge gives us a competitive advantage for your marketing strategy. With increased competition squeezing traditional market areas, it is becoming increasingly important for dealers to maximize their digital visibility. In his presentation, Tim will share how to scale local search engine marketing best practices in order to drive prospects to your lot. If you have a web design agency and don't mind creating websites for pest control companies, this is a golden keyword. Ranking for it is easy and even though there aren't many searches, the people searching for this are looking for a very specific service and are likely ready to buy. Do you rely on your website for income, or is it a small side hack or hobby? If you are trying to generate steady income from your site or blog, you are going to want to consider the paid services for keywords. Because they provide the latest trends faster than the search engines. Put your main focus keyword or keyphrase in the first 100 words.
Incorporate natural-language search phrases into your content. The key is to sound organic and authentic, so don't insert keywords in awkward places just to boost SEO. After all, you are writing for your visitors, and search engines know how a real person consumes content. Look for trends of keywords that do not align with your business model. Someone could be searching for "free" shipping with your product, which is very different than looking for a free product. Keywords are the words or phrases that users enter into search engines to notify the search engine what information they're searching for. As we've hopefully made clear by this point, negative keywords are essential to running successful PPC campaigns. The whole point of paid search advertising, after all, is to deliver highly relevant offers to highly relevant consumers and businesses. Without a robust negative keyword management strategy, relevance goes out the window. Finally, the thing which irks most people about short tail keyword is the low conversion rate. Even if you get 10,000 searches and 100 clicks your conversion rate may be one or two customers. Short tail keywords also have a cost factor involved which is going to get expensive. Google AdWords is going to charge you a pretty penny to get into the short tail keyword business for your common search terms. Because so many other people are buying them you are going to need to pay a premium for your presence in these searches. Short tail keywords have several things working for and against them.
For example if you are trying to drive a lot of traffic to your site, you should use short tail keywords. The challenge here is that if your site is "new" or if your search efforts are just beginning you are getting at the back of a very long line. However, all other metrics such as conversion rates go in favor of long tail keywords. If you are a local business, this is going to help you a lot. When people are searching for a service on Google, they sometimes look for something within a close proximity of their current location. Logically, all your keywords make sense, and you want to launch your campaign right now. You feel like a genius for finding all these negative keywords. You may really want to launch that campaign, but hold your horses! All that keyword research does is put your ad in front of the right audience. If you're Hot Balloons, maybe you are not optimizing for certain products that could give you added sales. In that case, your company wouldn't have to invest in a new product, but rather work on the products that might not be selling — without putting a ton of marketing dollars behind them. Search Console will show you the clicks and impressions for what people are searching to let you know where your opportunities lie.
Your Products and Services– Make sure you are bidding on all your company's core products and services. When your potential customer is near the end of their buying cycle , then they will be searching to purchase a specific service or product. As an example, say you are a consumer electronics eCommerce site, specific models or product brand names such as "Trüsound T2 Wireless Bluetooth Speaker" can be high converting keywords. This makes people's search experience more personal and relevant. Apart from helping you achieve better search engine rankings, we perform the required website optimization to make it stand out in the market. It's a fact of life for SEOs, you need to know what to optimize for. Keyword research is how you build an awareness of what will be effective – and it means more than looking up some juicy key phrases with Google search. It can be a time consuming process, and in the case of paid tools like SEMRush, HubSpot, SE Ranking or similar, it can make your SEO mistakes expensive too. Having an agency on your side with experience in these tools is a golden opportunity to save time and money. We'll free up your time so you can get back to doing what you do best for your business – give us a call to learn more. This is the process I use for keyword research and to create content plans. If you liked this post, you might enjoymy post on keyword opportunities. If you don't have a great keyword research tool yet, you can sign up for a free trial of SEMrush . If you do sign up for the trial and don't want to pay for it, remember to cancel before the subscription starts. A high level example of this are the searches "how to buy a snowboard" and "snowboard buying guide". When people search for these different keyword phrases, they are really looking for content on the same subject, which means Google needs to understand which words are related.
SEO is done by starting with a technical SEO audit of your website to see where you stand. From there, we devise a blueprint for how to increase traffic and rankings for your top ROI products and services. After vetting their options for SEO marketing firms, Quality RV chose the Lift Division team to bring their business the digital 'lift' they'd been searching for. Specifically, Quality RV aimed to improve their online brand by increasing their search rankings, expanding their audience, and improving their online brand overall. Use keyword research tools like Wordtracker and Google Trends . These sites give you a better idea of the number of searches and level of competition that exists for a given keyword or phrase. Vania Benavides, likes to help businesses leverage the internet for sales and visibility. She directs every creative project, from design to content strategy. She researches target markets for every project we take on and develops a structure, design, video concept, or social media strategy, accordingly. She is also the first point of contact with each client. Each client is unique and Vania always takes into account the client's personal preferences and works to implement the client's personality into their online presence. Close to 75% of people don't bother to look past the first page of any given search results (most will refine their search query if they don't find the answer or link they are looking for). Don't let your business fall behind by not having a digital marketing strategy. Google is all about great user experience and aiming to provide its users with the exact information they're searching for. Rich snippets make it easy for users to find exactly what they're looking for—often times without even having to leave the search results page. The information is presented front and center to the user in a visually appealing way. If you've ever run paid search/pay-per-click ads, then you've definitely used Google Ads. This free online advertising platform offers a tool called Keyword Planner. As this is a Google API, it is the most accurate reflection of search behaviours on Google.
When a user enters a search query, Google finds the indexed content that is relevant to the query and ranks websites by relevance and expertise, or "authority," on the query/topic. The website with the highest relevance and highest expertise on the query/topic will rank at or nearest to the top of the search engine results page . Well, you probably already know the general answer to this. As Google evolves, it better understand users' needs and the type of content that they're looking for through their search behaviours. We see its algorithm, year over year, continue to reward websites that have with strong, relevant content and excellent user experience. When you write for users and consideruser intent, you canimprove your website's rankingin search results. By ranking higher in search results, more people will visit your website, and you'll experience an increase in traffic —95% of search trafficgoes to the first page of search results. These keyword-focused ads enable you to market to prospects looking for the units or services you provide using keywords we know they're already searching. For example, let's say that you're running a blog geared towards outdoor people and camping. You can write blog posts about "beach camping," "camping checklist," "RV campgrounds," and other highly searched keywords with low competition. Keywords EverywhereKeywords Everywhere is an awesome tool that used to be free and now is credit-based. The tool shows you search volume, competition, and average CPC right on Google whenever you type something in. It also shows you stats on related keywords and the "people also search" keywords.
Regardless of which other tools you use, I highly recommend grabbing this one. Yes, you also have to create great content and build links to that content, but those actions come AFTER you know the best keywords to target. Every successful SEO campaign begins with keyword research; skip this step at your peril. A keyword matrix is basically a way to dig through all your keywords and organize your spreadsheet to quickly determine the best possible keywords to use on each of your pages. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. WordStream by LOCALiQ is your go-to source for data and insights in the world of digital marketing. Check out our award-winning blog, free tools and other resources that make online advertising easy. Entrepreneur, social media marketer, web developer, cyclist, student, and volunteer. These are all titles that can be used to describe Joey. He has years of experience working with organizations of all different shapes and sizes to help achieve their social marketing goals. Joey has a vast skill set and is continually educating himself to stay on top of digital marketing trends. Managing ad accounts successfully has some key components to it. There is keyword research, quality score evaluation, copywriting, goal tracking, data analysis, campaign optimization, and campaign retargeting to manage. All of these components are distributed throughout five stages over the course of a year. All of these are factors that aim to increase your Google Ad campaign's CTR and CPC . Unfortunately, most business owners see Google Ads as a magical solution to solving their lack of web traffic with the intent to purchase their products or services. People watch a few quick tutorials on YouTube, get excited, and launch a campaign even though they may not know what they're doing. Next comes the ad groups and these are simply groups of similar topics. For example, you might have a campaign with three ad groups, one for RV park searches, one for campground searches, and one for cabin searches. Each of these ad groups will have a different set of keywords, and the actual ad copy that changes based on the topic of the ad group.
Separating these into groups will help you target people more efficiently, make each ad more relevant, and ultimately cost you less per click if you do it correctly. Keyword research is the basis for every touchpoint in digital marketing. From email to search engine marketing to content on your site, keywords play an integral role in an organized and successful marketing plan. The search queries you look at now will not be the same in six months or a year. As your website improves, search engines will feature it for more relevant searches, which can, in turn, give you more insights within your keyword research. If you want to find long tail keywords related to a primary keyword, Google is a great source for discovering these queries. Enter your main keyword and look for the "people also ask" and "searches related to" boxes. These provide great long tail keyword suggestions that Google thinks are highly related to your main search term. Most keyword research tends to focus on head terms, keywords with thousands of searches a month, but there is huge aggregate volume in the long tail. Long tail search terms are keywords which might only be searched by a few people a day, but in aggregate these searches constitute a huge chunk of search volume. It's estimated that 70% of all searches can be classified as long tail searches. According to Google, 15% of all searches have never been searched before.
In general, search engines will consider your business listing as being primarily relevant for sets of keywords that relate to your chosen categories. If you have some rankings already, look at the other sites ranking for the same keywords as you. If not, start searching for keywords you think might be a good fit. Selling RVs in a conservative economy is no cakewalk… but it's even more challenging when you're only marketing locally, and where there isn't a big market for people trying to venture out. Jaaxy will save you hours because you will get the information you need to quickly choose the best ranking keywords! Since the application is web based you can access Jaaxy anywhere you want, even on your smartphone. Sometimes ideas come at times when a computer is not around. Since Jaaxy stores all your searches you will have them when you are back online at your computer. The biggest issue for website owners to create traffic to their websites, with free traffic, is to rank in the search engines so their websites show up on page one of the searched results. A final place you can look is under the "People also ask" section on the search page.
These questions are often long-tail keyword searches that people frequently enter. If you have relevant information to any of these issues, make sure that you include these keywords on your site. Throughout this process, keep your audience's intent in mind. Craft your keywords based on what they're searching for, not what you're offering. If you produce a fantastic piece of content for your website or company blog, you'll pull in more visitors and boost your search ranking, right? Great content is a start, but to maximize an article's SEO benefits, you need to do more than write. Here's a comprehensive guide on how to optimize your website's articles and get more views. You will learn a lot simply by studying what is working well for other people in your niche. Add poorly performing keyword phrases that would be considered close variations of positive keywords explicitly as their own negative keywords. Adwords opportunities tab is another way to look for new ways of expanding your targeting. You can look for new keywords or keywords that could have an expanded volume by broadening the match type. Keywords are also used to connect your PPC ads with prospective customers and their searches. Effective keyword management helps you reach the right potential customers to grow your business. Understanding search intent with regard to the buyer's journey can help to effectively align organic and paid search strategies. Of course, these are simply a few examples of how you can create optimized content based on keywords. You don't have to add structured data to see success on Google (though it's a great tool to consider). Long-tail keywords work best for SEO because they're specific, so you know the searchers want what you offer. Someone who searches "campgrounds" could be looking anywhere, whereas a search term like "campgrounds in Pocono Mountain" is specific. The first step in your keyword research process is identifying a topic to write about.
After all, the goal of your blog is to provide value and information to your audience. Off-page SEO services for RV repair shop focus on finding high-quality websites to help link back towards your website. This link-building strategy helps to ensure that no matter where you are searching from geographically, your website can be found in the top places. A user simply uploads a list of keywords (as many as you'd like) and the tool will spit out a preformatted Google sheets document with the clustered keywords and the intent pulled through. Its most recent update also sorts the grouped keywords into "top-level themes" so you can see what their content hubs should be and what their spoke content might look like. The insights will also tell you which keywords you can target a single page with, or which need to be broken into multiple pages. Keyword InsightsKeyword Insights claims to be "the smartest way to group keywords and classify search intent at scale"… and with good reason. The tool utilizes geo-specific, live search engine result page data to cluster keywords into similar groups whilst also working out the search intent behind them. This is done using a number of free and/or paid tools that show you what people are searching for on Google and other search engines. "rv for sale" is also a Google AdWords term to be considered, it has an average monthly search volume of 450.0K, the cost per click of $0.01 and the pay per click of 84. In addition, SEOLINK_OUT_HOME can also provide you with very professional data analysis, which you can click to use.
You also need to pay attention to the keyword "local rv sales". The average monthly search volume for Google keyword "rv hire" is 2.9K and the cost per click is $0.01. You can roughly determine if this keyword is suitable as a "RV " for Google AdWords based on this data. Find your best keywords (both commercial keywords for your product and category pages, and long-tail keywords for your blog content). What you're looking for is a general increase, even a small one, in your rankings for your targeted keywords over time. Rather than paying an influencer to share your product on social media, the goal is to get them to link back to your site from their site. This could be a blog post featuring your products, or just getting a link from an existing page on their site. We still need to understand search volume, difficulty and even buyer intent before we pick the ones we use in our store. The keyword "Dachshund gifts" gets ~11,000 searches per month on average, according to Ahrefs (a tool you'll learn about in a later section). Assuming 35% of those clicks go to the first result , ranking #1 for that keyword would get you 3,850 clicks. Once you have your list of keywords from step 1, you will go back through them and determine what the users are trying to accomplish when searching for those keywords. Our technical experts ensure you never have to worry about your search status. Jazel websites are built with SEO-friendly features baked in and use top industry-standard tools and plugins. We optimize every element of your website, including on-page copy, structured data, images, meta tags, navigation links, URL structure and sitemaps. At LOCALiQ, we believe digital marketing doesn't have to be complex and big goals aren't just for big businesses. LOCALiQ provides the platform, technology, and services you need to reach your biggest goals. When you are talking about long tail keywords you have to appreciate the level of volume. Your volume of traffic from long tail keywords is going to be far less. For some types of businesses, this may be a bad thing. If you chose your blog title formula based on the SERPs as suggested, your content format should already closely match search intent.
But it's also worth aligning the angle of your title with what searchers are looking for where possible. Speaking of ranking, let's talk about how to optimize your blog titles for search engines. If you're not sure exactly how or where to add your keyword, you can get ideas by searching your keyword in Google and looking at the other titles currently ranking. Look at how your competitors are doing it and use their titles for inspiration. If you don't use keywords properly, they won't do much for you. Google and other search engines take into account the bounce rate of a page — and are smart enough to know if you are just spamming a page with a bunch of irrelevant keywords. Our team of experienced and professional SEO consultants utilizes the latest tools and SEO tactics to boost the search engine rankings. Developing a keyword phrase template for product and category pages is efficient, but since you are not individually reviewing each keyword phrase you will miss out on some opportunities. A keyword can mean different things to different people – the good news is that Google has so much data that we can rely on them to understand the intent of a keyword. If we are trying to figure out what a user wants when they search for any given keyword, we can see what is already ranking. I noticed the keyword "Landing page design service" has a very low KD. It only gets 50 searches per month, but those could be 50 leads per month to my company. You can benefit from using the many website tools that Google offers for free for website owners and developers. You can rank keywords, search keyword rankings, or even get suggestions for keywords, all from this development tool. Keyword research is all about finding the terms that consumers are using to find your product or service.
Either way, you need to keep your content fresh to meet the current keywords being used. It's a myth that all web content should be super-short. While it's true that people don't like to see big blocks of text, at this time long-form content tends to perform better in search results. After all, the more "meat" you can add to an article, the more Google can find tidbits to share with its users. Another great way to organize your content within an article is to use lists, either bulleted or numbered, to help visitors review the info easily and quickly. This creates a better content experience which search engines like Google prefer. If you find a keyword that has active search volume, low competition, and no videos ranking that accurately answer the search query, then you've struck gold. Once you have a few keyword ideas, type them into the YouTube search bar and see what autocomplete phrases come up. The auto-complete phrases that populate in YouTube and Google searches are things people are actively searching for, so save the phrases that interest you most. The first step to your keyword research is to create a list of keyword ideas.
Think of things you'd want to create a video around, or snoop competitor channels in your niche and look at their most popular uploads. Each video should have one main target keyword or keyword phrase. While it may end up ranking for other related keywords, when you are doing your optimization, do it with a specific keyword or keyword phrase in mind. Your ultimate goal with keyword research is to generate a keyword or keyword phrase that people are actually searching for, but has relatively low competition. The more specific your keyword phrase is, the easier it should be for you to rank higher in the search results for it. Or the buyer's journey, before you can show up with the right content in each phase. You can create content to target keyword phrases that are in the research or consideration funnel stage. Find negative keywords by looking at the search terms that are coming in for the campaign. Look for search terms that don't make sense for your product offering. Another way to find unrelated keywords is by going through Reports and look through the search terms. This will give you information as to which keywords are not producing clicks or conversions. You also can can use the keyword planner to show you more specifics about the traffic you could potentially get from increasing the impression share. Just paste your keywords into the planner, and filter your results by average monthly searches and ad impression share. This will show you the keywords with which you should bid more aggressively. Make sure these keywords make sense for your business. Long-tail keywords are longer search terms – three words or more.
These are usually much more descriptive and narrowed to what the user is searching for because they include more words and information. They will typically have the highest volume of searches because they're more general. They'll also have higher competition when it comes to ranking for them because everyone tries to rank for them. Being more general, they might not give the user exactly what they're looking for—so they may sometimes have lower click-through rates. In 2020, 53.3% of all website traffic comes from organic search and Google dominates the market share for search engines at 91.53%. RV Web Services takes pride in its team of Google and Yahoo! /Bing-certified search specialists that are not only privy to the latest search trends impacting search engines, but also have focused expertise within YOUR industry. Our specialists work closely with you, as partners, to ensure current and prospective customers find your website within their search efforts. We do this through a variety of strategic means, which can be categorized into two areas. The key here is to find keywords with high volume and low competition so that you can easily rank higher on Google for specific keywords. Using Keyword Planner, come up with a list of suitable keywords related to your blog topic. 33% of all clicks,go to the top 3 search results on the 1st page of Google. So if you have optimized your website for local SEO, you will automatically guarantee yourself a share of 33% of all online searches for keywords relating to your business. Here at MarketKeep, we will do the work necessary to boost your ranking online. Did you know that there are over 12,100 U.S. based online searches for RV repair shop each month? Here are the Top SEO Keywords for RV repair shop in the United States courtesy of the Google Keyword Planner. Click on the button below to generate a free SEO report and insight into your top 3 competitors online.
AhrefsAhrefs is hands-down my favorite SEO tool; not just for keyword research, but also for link-building, rank tracking, coming up with content ideas, and more. It has all the bells and whistles and is easily the best all-around SEO tool on the market. However, it comes at a steep price, with just the basic tool being $99 per month. Ubersuggest is basically a free, scaled-down version of Ahrefs or Moz. It lets you spy on competitor's backlinks, see what keywords they're ranking for, and do some decent keyword research. If you're doing SEO on a budget, it can get the job done. So if you see a keyword with 200 searches per month, chances are it's really more like 500 or 1,000 if you include the related keywords that you'll rank for. Keyword Search Volume to Click-RatioBad keyword exampleOn the other hand, a low search volume doesn't mean a keyword is bad or that the number you see is the number of visitors you'll get. Virtually all pages that rank on Google for one keyword also rank for dozens, hundreds, and sometimes thousands of other keywords. Properly researching a keyword means understanding it's income potential, how competitive it is, and even the exact kind of content you need to create to be able to rank for it. As you'll learn in the next section, the quality of your keywords is the difference between a successful marketing campaign and a waste of time. The keywords you pick will determine your SEO marketing strategy from beginning to end. In addition, according to AdTargeting, the top 5 rising and top keywords in "rv for sale" of relevant words are listed below. You can also use tiktok target audience to optimize your Google Ads strategy. However, if you wish to target people more accurately, these are not enough.
This article will provide you with the most relevant Google AdWords for "RV ". The right "RV " keywords can show your "RV " to the right customers. A precise "RV " advertisement can increase your "RV " advertising conversion rate. Follow the steps in this guide and you'll be leagues above your competition. You'll start to rank on the first page — and even in the top 3 results — for all your shop's main keywords. Trust me when I say it's a lot easier to build links to high-quality blog content over a product or category page. Now you can rank for keywords like "best ", "how to use ", and other long-tail keywords that relate to your industry. Feel free to remove the volume minimum if you don't get enough results – some niches won't have high search volume. I just do that to keep it to the highest potential keywords and to keep the total number manageable. When you're done writing, go back through your content and add in keywords, related phrases, and topics where they naturally fit into the content. Once the tool has populated the results with keyword suggestions, take note of those keywords that are irrelevant to your business. As important as it is to drive revenue, it's equally important to minimize wasted ad spend. But, in this case, we're not talking about ordinary, active keywords. Instead, we're talking about negative keywords, a tool that helps you control waste and focus your advertising budget only on keyword traffic that drives value. The competition among others is also lower when you have decided on a long tail keyword. When you have a search term like "RV camper power cord hatch cover" or "baseball card holder sheets" you are getting traffic.
The good news for you if you're selling these things is that there are few others who are selling the same thing. The search is going to be geared towards whatever it is you are selling and the competition for this specific traffic will be low. You've spent hours writing a new post, optimizing it for search engines, and crafting the perfect article to grow your traffic. That's where marketing companies like us come into play. The way you would combat this is by using negative keywords. If you add 'HD' or 'Official' as negative keywords, you can significantly reduce the chance that your ad will show up for movie-related search terms. Again, we need to reiterate the importance of being specific. For this situation, you would want to include "KZ" in your keyword. The headlines advertising a set it and forget it traffic system with a linear ROI are very enticing. Most new advertisers start to think if they put $1 into Google ads, they're going to get $2 in return thanks to someone's cookie-cutter strategy. If that was a reality, who wouldn't want to throw in $1000 and make $2000? However, these cookie-cutter campaigns and templates seldom work for business owners.
After a week of running their ads, they're faced with the harsh reality that they just wasted their ad budget. Since keyword research shows you what people are searching for, it can also show you opportunities for your company's sales or marketing strategies. I cover and write about topics such as entrepreneurship, conversion optimization, digital marketing tips and strategies for the startup and investor community. Our keyword research tool gives you insight into how often certain words are searched and how those searches have changed over time. This can help you narrow your keyword list down to the ones you really want. Scale is the one point that separates ecommerce keyword research from keyword research in the general sense. We can see that Google is pretty good at understanding these two keyword phrases are related by looking at the search results for these queries. Google shows 6 of the same search results in both SERPs and 3 of the exact related searches at the bottom of the page. If you want to narrow down the phrase match report to reduce the data you'll comb through manually later, you can use the advanced filters in SEMrush to exclude specific keywords. This can help remove keywords that you don't care about so that you can focus on the keywords that are going to move the needle for you. The easiest place to start your keyword research is often by creating a list of terms that are either products that you sell or otherwise important to your brand. The goal is to come up with lists of terms that your customers are searching for on Google. Track how your rankings and traffic is improving month after month. This is your black and white report to see exactly that our SEO services work. Once I'm done with these steps, I usually have at least 20-30, if not upwards of 100 keyword ideas to choose from for my content marketing calendar. Now, just scan the results until you see something you'd like to rank for that's relevant to your products or services. As you can see the results of the SEO campaign for RVnGO have been outstanding! This is simply one example out of many that our team has executed for our clients in the past year. If you are struggling to drive increased rankings, improve SEO, or significantly increase your site traffic please give us a call and we will walk through our process and campaigns.
Think of words and phrases that are specific to the product or service you are promoting, but still colloquial enough to be used by real people. Google's latest algorithm prioritizes authoritative, trustworthy content. It partly determines that by how long people stay on your site and how many users share your content. The more professional and readable your content, the more likely it to get backlinks and shares. With that in mind, you need to make sure your content provides a good experience for your readers. Tags are your last chance to tell YouTube what your video is about, use them wisely! Use your target keyword and related keywords, phrases, and single words in the tags section. If you're stuck on ideas, use the VidIQ extension to see what others in your niche are using. SEO for YouTube includes doing keyword research, optimizing your titles, descriptions, and tags, creating a compelling thumbnail and optimizing your channel overall. Keyword research is the starting foundational roadmap for the design and execution strategy of content development and building authoritative websites. We would love to hear in the comments below your thoughts on how your company approaches keyword research. It seems to be, things are moving to more of a "Pay to play" search results environment. Google has drastically changed the digital landscape in 2016.
The right rail of ads displayed on the desktop browser has been removed. They have also reduced the local 7 Map Pack to a 3 Map Pack, and they're now showing 4 top ads on desktop and 3 on mobile. All of these changes are pushing your traditional 10 "free" organic listings further down the page, and you better believe that's going to have an impact on your click-thru-rate, . You can customize your targeting options to get the best possible keyword search volume estimates for your new keywords. You can use Google's Keyword Planner tool to give you options for a number of different expansion options. Just specify the product or service, landing page or website or your businesses product category to get a list of keyword suggestions. Dynamic Search Ads provide an automated option to marketers for targeting. The benefits are time saving while also delivering a smart option for expanding reach. If your company is thinking about launching new products, or into new markets, countries, DSA allows you the ability to test things without the need of building a full campaign. To build lists of keywords for a brand, then you can use the Adwords keyword planner to find the search volumes. We did keyword research for relevant terms applicable to the client business. This was geared to bring more qualified site traffic and higher keyword rankings on SERPs. This SEO case study explores how we were able to achieve top 10 rankings for almost 10 key terms relevant to the client line of business. We employed white label SEO solutions in order to accomplish this goal and saw a marked increase in website traffic that aided in higher volume of conversions. It's also important to look inward on your website or business. What do you want your customers or users to ultimately do when they get to your website? One of the biggest benefits of SEO is that youdrive more trafficto your website.
